Asbru's CMS 7.1 Delivers Content to Mobile Phones

London, United Kingdom, 10 September, 2009 -- Asbru Software has released version 7.1 of the Asbru Web Content Management system designed to provide control and simplicity for non-technical users while maintaining flexibility and power for developers.

This latest major upgrade to the Asbru Web Content Management system enables organizations to easily deliver content tailored for different devices such as mobile phones and PCs. This release also includes several new features for online stores and many significant improvements for system integrators and developers.

Deliver Content to Mobile Phones

The new version 7.1 enables organizations to easily deliver content tailored for different devices such as mobile phones and PCs.

The content management system's flexible template system already lets organizations build several versions of their websites. The new functionality now enables organizations to easily configure, which version of a website to display for specific devices.

So an organization can for example build and display a simplified mobile friendly version of their website to mobile phone users and another version of their website with a layout to fit larger screen sizes to other users. The new functionality enables organizations to configure special website versions for as many different devices as required.

New Features for Online Stores

The Asbru Web Content Management system already offers extensive e-commerce functionality including product catalogues and shopping cart functionality.  Version 7.1 of the system adds several new features for online stores. The most important is functionality, which enables organizations to promote their products through discounts.

The new discount functionality includes a choice of several different discount schemes including fixed amount discounts, volume discounts and BOGOF discounts. Discounts can also be offered during a specific period or to specific users or user groups or only if a user presents a discount code during checkout. The discount schemes can easily be setup by non-technical website administrators.

Improvements for Developers and System Integrators

Finally, the latest version of the Asbru Web Content Management system includes many significant improvements for system integrators and developers. A number of APIs have been added including APIs for archiving, backup and publishing of content items to external servers. The new version also provides an API for integration of Asbru Web Content Management's E-Commerce features with external stock inventory systems and other external databases, services and systems.

There is also new functionality, which makes it easy for organizations to enable website visitors to upload images and files. This functionality can for example be used to enable uploads of images or files to message boards or it can be used to enable job seekers to attach their CV to a job application. The functionality supports automatic anti-virus checking and other processing of images and files uploaded by website visitors.

For an online trial of the new version of the Asbru Web Content Management system: Try It Now.